With the development of e-commerce, there is great potential in the rural e-commerce market with a large number of people. This article analyzes the huge opportunities for the development of rural e-commerce market and the problems in logistics and distribution. It is proposed that the problems of developing rural e-commerce logistics distribution are mainly due to the inappropriate logistics and distribution system, the lack of logistics and distribution talents, and the high distribution cost, which restrict the development of rural logistics and increase logistics costs. In order to promote the development of e-commerce in rural areas and enrich the logistics distribution system, it is proposed to improve rural logistics and distribution facilities, rationally plan distribution outlets, and vigorously cultivate rural e-commerce talents and combine urban and rural two-way logistics.
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